IOWA'S WATER CRISIS
We Need to Talk About Iowa's Drinking Water.
Iowa's nitrate levels are a problem. Find out what's really in your water, and how point-of-use reverse osmosis works.
The Problem
What You Don't Know About Your Water
Your Filter
Standard Filters Work Differently
Brita, PUR, and refrigerator filters use activated carbon. They improve taste and reduce chlorine. Reverse osmosis is a different category of filtration.
The Source
Agricultural Runoff Is Getting Worse
Decades of fertilizer and manure runoff have saturated Iowa's waterways. Even fields with zero fertilizer for six years still leach 8 mg/L through modern tile drainage. There is no quick fix.
The Standard
Legal Doesn't Mean Safe
The federal nitrate limit was set in 1962 to prevent one condition in infants. New research links cancer risk to levels much lower than the EPA standard.
The Solution
Reverse Osmosis: A Point-of-Use Approach
Reverse osmosis is the most practical household technology for treating the dissolved contaminants common in Iowa water. Our under-sink system installs in about 30 minutes with no plumber required.
Locally Owned · 5% funds Iowa water quality
Your Family's Water Can't Wait.
Iowa's nitrate problem isn't going away. But you can protect your household starting today.
Why Us
Iowa-Owned.
Mission-Driven.
Built For Your Family.
Mission:
To deliver high-quality reverse osmosis systems to Iowa families while supporting and advocating for permanent solutions to Iowa's nitrate problem.
Do I really need an RO system?
If you're on a private well in Iowa, your water is unregulated. No one is testing it for you. If you're on municipal water, it meets a standard set in 1962. Either way, reverse osmosis is a practical point-of-use option for treating water at home.
What about my Brita / fridge filter?
Carbon filters like Brita, PUR, and refrigerator filters are designed for taste and chlorine. Reverse osmosis is a different category of filtration and is a practical option for homes.
Is it hard to install?
Not at all. Our under-sink systems take about 30 minutes with basic tools. No plumber needed. We also offer local installation support if you want a hand.
What Families Are Saying
Trusted By Iowa Families
"I had no idea my Brita wasn't filtering nitrates. Once I saw the test results, I got an RO system the same week. Peace of mind for my whole family."
Sarah M.
"The install took 20 minutes. I tested my water before and after — the difference was night and day. Should have done this years ago."
Mike T.
"As a mom of three, knowing our drinking water is actually clean — not just 'within legal limits' — means everything."
Jessica R.
Mission: To deliver high-quality reverse osmosis systems to Iowa families while supporting and advocating for permanent solutions to Iowa's water quality problem.
5% of every sale supports Iowa water quality initiatives.
